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金衛(wèi)東:持續(xù)創(chuàng)新 注重實(shí)效

2023-10-27 08:05:20

10月10日下午,在2023世界農(nóng)業(yè)食品創(chuàng)新大會(huì)會(huì)前活動(dòng)“WAFI大咖對(duì)話”上,禾豐股份董事長(zhǎng)金衛(wèi)東受邀與中國(guó)農(nóng)業(yè)大學(xué)全球食物經(jīng)濟(jì)與政策研究院院長(zhǎng)、國(guó)際農(nóng)業(yè)研究磋商組織董事樊勝根,世界可持續(xù)發(fā)展工商理事會(huì)執(zhí)行副會(huì)長(zhǎng)Diane Holdorf,大北農(nóng)集團(tuán)總裁宋維平圍繞“農(nóng)業(yè)科技創(chuàng)新”展開(kāi)交流對(duì)話。此次對(duì)話全程英文交流,下面是金衛(wèi)東董事長(zhǎng)發(fā)言內(nèi)容,與“禾粉”共享。


11月4日9:05-9:20,“2023世界農(nóng)業(yè)食品創(chuàng)新大會(huì)”上,金衛(wèi)東董事長(zhǎng)將做主題發(fā)言,代表中國(guó)農(nóng)業(yè)企業(yè)在世界舞臺(tái)發(fā)聲,歡迎關(guān)注。



Thank you professor Fan ,

Thanks for your excellent speech Ms. Holdorf and Mr. Song , 

Good afternoon everyone. 

I'm honored to participate in today's dialogue.


感謝樊教授,感謝Holdorf女士、宋先生剛才的精彩報(bào)告。各位參會(huì)人員,下午好!很榮幸參加今天的對(duì)話。


I am Jin Weidong, founder and chairman of Wellhope Foods Company,a Chinese food and agriculture company . We have started the business since 1995 and were initially a leading feed company. Then we started our food business ten years ago and are now Asia's largest integrated broiler company, producing 2.5 million tons of chicken meat per year, as well as pork, duck and rabbit meat. Wellhope places great emphasis on efficiency, quality and safety in the food production process. These are the three key points we are most concerned about. Without efficiency there is no competitive advantage. We developed the broiler business from scratch and became the No. 1 in our country. The most basic reason is that Wellhope is an efficient company. This efficiency can be expressed in the feed conversion rate, in EEI(European Efficiency Index), in mortality and economically in the return on investment. However, as new regulations become stricter, and as consumer demands increase, we have to change our development  from the traditional way that focuses only on efficiency to the way that pay more attention to the quality and safety of products. We also need to differentiate ourselves from competitors to make our products stand out. Recently we have started to look into animal welfare.


我是禾豐食品股份有限公司創(chuàng)始人、董事長(zhǎng)金衛(wèi)東。禾豐是一家中國(guó)農(nóng)業(yè)食品企業(yè),1995年開(kāi)始創(chuàng)業(yè),最初是一家領(lǐng)先的飼料企業(yè),十年前開(kāi)始涉獵食品業(yè)務(wù),現(xiàn)在已經(jīng)是亞洲最大的肉雞產(chǎn)業(yè)化一條龍企業(yè),每年約生產(chǎn)250萬(wàn)噸雞肉,同時(shí)還生產(chǎn)豬肉、鴨肉和兔肉。禾豐非常注重食品生產(chǎn)過(guò)程中的效率、質(zhì)量和安全,可以說(shuō),這是我們最關(guān)注的三個(gè)點(diǎn)。沒(méi)有效率就沒(méi)有競(jìng)爭(zhēng)力。我們從零開(kāi)始發(fā)展肉雞產(chǎn)業(yè),并成為全國(guó)第一。最基本的原因就是禾豐是一個(gè)效率高的公司。這個(gè)效率表現(xiàn)在飼料轉(zhuǎn)化率、肉雞養(yǎng)殖歐洲效益指數(shù)以及動(dòng)物飼養(yǎng)成活率上;經(jīng)濟(jì)上表現(xiàn)在投資回報(bào)率。但是隨著法律法規(guī)的嚴(yán)格、消費(fèi)者要求的提高,禾豐必須要轉(zhuǎn)變只注重效率的傳統(tǒng)發(fā)展方式。我們必須更多地關(guān)注產(chǎn)品的質(zhì)量和安全,并且還要力爭(zhēng)做到差異化競(jìng)爭(zhēng),做到產(chǎn)品與眾不同。最近我們還開(kāi)始關(guān)注動(dòng)物福利。


R&D is the basic means of innovation for Wellhope. We pay great attention to innovation. New products are not only developed in the laboratory and verified in the testing farm, but also demonstrated in the market. We also focus on accelerating the practical application of R&D outcomes. A good example is that in China, Wellhope is one year ahead of the peer companies to realize antibiotics-free in broiler feed. Through vaccination, improved environmental hygiene, enhanced biosecurity control and feed nutrition, Wellhope's broilers have a low mortality. 42-day-old birds have an average body weight of 3.0 kilograms, and the EEI is generally over 460, an impressive result in our industry. This was achieved without the use of antibiotics.


研發(fā)是禾豐創(chuàng)新的基本手段,我們非常關(guān)注創(chuàng)新。新產(chǎn)品不僅在實(shí)驗(yàn)室里研發(fā)、在試驗(yàn)廠進(jìn)行驗(yàn)證,更通過(guò)市場(chǎng)進(jìn)行最終的檢驗(yàn)。我們還注重加快研發(fā)成果的實(shí)踐應(yīng)用。一個(gè)鮮明的例子就是,在中國(guó),禾豐領(lǐng)先于同行企業(yè)一年率先實(shí)現(xiàn)了肉雞飼料抗生素的零添加。通過(guò)疫苗的免疫、環(huán)境衛(wèi)生水平提高、生物安全控制加強(qiáng)、飼料營(yíng)養(yǎng)精進(jìn),禾豐的肉雞發(fā)病率極低。42天的禾豐肉雞平均出欄體重達(dá)到3公斤以上,歐洲肉雞生產(chǎn)指數(shù)普遍超過(guò)460,這是一個(gè)令同行們刮目相看的指標(biāo),而這是在不使用抗生素的前提下實(shí)現(xiàn)的。


I hope through the World Agrifood Innovation Conference, we can gain more information and learn more about broiler production practices in advanced countries, especially new technologies for broiler production after the ban of antibiotics. We're also interested in new technologies for efficient broiler production under animal welfare standards, and we are looking forward to sharing Wellhope's experiences in chicken meat processing, and market information.


通過(guò)全球農(nóng)業(yè)食品創(chuàng)新大會(huì)(World Agrifood Innovation Conference),我們希望獲得更多的信息,借鑒到更多先進(jìn)國(guó)家的肉雞生產(chǎn)模式,特別是抗生素禁止使用以后的肉雞生產(chǎn)新技術(shù)。同時(shí)還非常關(guān)注在動(dòng)物福利標(biāo)準(zhǔn)之下的高效肉雞生產(chǎn)的新技術(shù),期待著分享我們的雞肉生產(chǎn)加工經(jīng)驗(yàn)以及市場(chǎng)信息。


I'm invited to give a keynote speech at the World Agrifood Innovation Conference in Beijing next month. I will talk about Wellhope's practice of rapid growth in the broiler business over the past decade or so, especially of improving efficiency and innovation. I hope it will be helpful to all participants.


我被邀請(qǐng)參加下月在北京召開(kāi)的全球農(nóng)業(yè)食品創(chuàng)新大會(huì),并做主題演講。我將分享過(guò)去十幾年來(lái)禾豐在肉雞產(chǎn)業(yè)方面的高速增長(zhǎng)經(jīng)驗(yàn),特別是分享提升效率和創(chuàng)新的經(jīng)驗(yàn),希望能對(duì)所有的參會(huì)者有幫助。


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